The Purdue Athletics Department has implemented dynamic pricing for football and men's basketball beginning with the 2013 season for both sports.

Dynamic pricing is the continuous adjustment of ticket prices based on such factors as available inventory, opponent, team performance and weather. It is widely used by professional sports organizations and is now being adopted at the collegiate level. In the Big Ten Conference, it has been implemented by Michigan and Northwestern.

Dynamic pricing won't affect the John Purdue Club priority purchasing period, adding to the value of JPC membership.

Beginning at the time of the general public on-sale, prices can be adjusted in $3 to $5 increments and will not increase more than five times on any given day. Prices will not drop from their initial level, so fans are encouraged to purchase early.

The best way to ensure that you get the best prices for both football and men's basketball is by purchasing season tickets and becoming a John Purdue Club member.

A team of five Purdue students from the Krannert Experiential Initiative made the recommendation to utilize dynamic pricing, after compiling and analyzing single-game sales data from the last 10 seasons and sales from the secondary market over the last three years. They also talked with other universities that have implemented similar strategies. Moving forward, dynamic pricing data will be used to help establish future single-game ticket prices to be more competitive with the secondary market.

Dynamic Pricing Frequently Asked Questions

Q: Will this affect season ticket prices?
A: No. Dynamic Pricing will apply only to single-game prices. Purdue season ticket holders are guaranteed to pay the lowest price.

Q: Will this affect 4-Game Mini Plan prices?
A: No. Mini Plan prices will not be subject to price increases.

Q: What is dynamic pricing?
A: The act of changing the prices over time based on various factors which include supply and demand, opponent, time, etc.

Q: What is the best way to know the current prices?
A: Ticket prices can change at any time. The Purdue Athletic Ticket Office (800-49-SPORT) and this webpage will always have the most up-to-date pricing. As always, John Purdue Club members have the first opportunity to purchase tickets each year.

Q: How often will ticket prices change?
A: Prices can change at any time based upon various factors but will not change more than five times in one day.

Q: Will there only be one dynamic price?
A: No. Prices can vary by category (i.e. Prime, Sideline, Touchdown, North End Zone, South End Zone) based upon factors of supply and demand.

Q: How do I know I am getting the best price?
A: Purchasing season tickets is the only way to guarantee you are getting the best price. For single-game tickets, fans are encouraged to buy early as prices will only increase.

Q: Will dynamic pricing affect premium seating?
A: No. Premium seating areas such as the Shively Club, Buchanan Club and Suites will not be affected. For more information on premium seating, please call 765.494.3194

Q: Will dynamic pricing affect other promotional pricing?
A: No. Promotional pricing for family four packs, Boiler Kid's Club, etc. will not be affected; however, seat availability for promotionally priced tickets could be limited.