Here at Purdue Athletics, our department aims to create a standard of excellence in the Name, Image and Likeness (NIL) space. That overarching goal is to be a resource for Boilermaker student-athletes in their pursuit of NIL and entrepreneurial opportunities as they build their brands and connect with Purdue fans and alumni everywhere. NIL has opened the door for student-athletes to benefit in ways unlike ever before and at the very center of Purdue Athletics is the belief that every Boilermaker should be provided the support they need in their pursuit of greatness in the classroom, on the field, and in Name, Image, Likeness.

The Boilermaker Marketplace Exchange is a student-athlete name, image and likeness (NIL) business registry, custom-designed for businesses, donors, alumni, and any other individual interested in connecting with Purdue student-athletes for NIL opportunities. Registered businesses can search, filter and initiate conversations with Purdue University student-athletes to discuss NIL opportunities. Once the NIL deal between a registered business and a student-athlete is completed, the business will use the Boilermaker Marketplace Exchange to create a transaction that will produce a direct payment to the student-athlete (without any transaction fee) and automate a disclosure to the Purdue University INFLCR Verified Compliance Ledger. The institution itself does not become involved in the deal and all transactions within the local exchange are consolidated into one 1099 form at the end of the year for easier tax reporting purposes for registered businesses and student-athletes.

Click here to access The BMP

If you are interested in learning more about Name, Image, Likeness within Purdue Athletics and want to know more about how you or your business could engage in NIL, please fill out this form. A member of our NIL team will be in touch shortly.

Click here to fill out the interest form

• Can Purdue student-athletes wear their jerseys or other Purdue apparel for NIL deals?
  • Only Purdue corporate sponsors and Purdue licensees may use university logos, marks, phrases, or slogans may include student-athletes in co-branded NIL activities. This includes wearing branded apparel with university logos or marks in NIL activities. The use of black and gold apparel without Purdue logos, marks, etc. is allowed.
• Can NIL deals take place in Purdue facilities? (Mackey, Ross-Ade, etc.)
  • Generally, athletics facilities may not be used for student-athlete NIL activities. On-campus locations can be used as long as a permit for the location is not required for the general public. [click here to contact Purdue Recreation & Wellness regarding campus facility rentals].
• What categories are not allowed for student-athletes to partner with or promote?
  • A tobacco company or brand, including any vaping device or e-cigarette or related product.
  • Any alcohol company or brand.
  • Any seller or dispensary of a controlled substance, including marijuana.
  • Any adult entertainment business.
  • Any casino or entities that sponsor or promote gambling activities.
  • Any performance-enhancing drugs pursuant to NCAA bylaws and/or policies
• I own/represent a business, and want to engage with student-athletes for NIL activity, how do I engage?
  • Sign-up for the Boilermaker Marketplace Exchange at www.PurdueSports.com/exchange where you’ll be able to message, propose a transaction, and compensate Purdue student-athletes for promoting your business.
• I am an individual (parent, fan, donor) and want to connect with Purdue student-athletes for autographs, lessons, or an appearance for personal events, how do I engage?
  • Sign-up for the Boilermaker Marketplace Exchange at www.PurdueSports.com/exchange where you’ll be able to message, propose the opportunity, and compensate Purdue student-athletes for your NIL activity.
• As a business, could there be tax obligations from completing an NIL deal?
  • Yes.
• When can Purdue student-athletes engage in NIL opportunities (e.g., before or after competition)?
  • Once the student-athlete has officially reported for team related activities (e.g., practice, team meeting, competition), they will not be able to participate in NIL opportunities until being officially released from the team activity by their coaches and staff.
• How much do I pay a student-athlete for an NIL deal?
  • Compensation is up for negotiation between you and the Purdue student-athletes, for some data about NIL from the first year of Name, Image, Likeness being permissible, click here.
• How can I learn more about NIL opportunities with Boilermaker student-athletes?
  • You may fill out this form or reach out to Jack Gallagher, the Director of NIL Engagement at jgallagher@purdue.edu to have your questions answered. Additionally, interested businesses may sign-up for the Boilermaker Marketplace Exchange at www.PurdueSports.com/exchange where you’ll be able to message, propose a transaction, and compensate Purdue student-athletes for promoting your business.
• Can a Purdue student-athlete give out team-issued gear or equipment for an NIL activity?
  • Student-athletes may not sell team-issued equipment and/or apparel until their eligibility is exhausted. But student-athletes may sell anything they have purchased (e.g., Purdue branded basketball purchased at a retail store).
• Can Purdue student-athletes work with an agent for NIL purposes?
  • Student-athletes may use a professional service provider in connection with NIL activities as long as they are not representing the student-athlete for professional athletic opportunities.
• Does the State of Indiana have an NIL law?
  • No

Purdue Athletics' NIL Core Group is the department's internal team for all things Name, Image and Likeness. The following staff members can be contacted with questions about Purdue's numerous NIL resources, questions about rules and parameters and questions about ways to get involved. All solicitations of Boilermaker student-athletes should take place between the interested party and the student-athlete on The Boilermaker Marketplace.

• Ken Halpin - Deputy Athletics Director / Chief Operating Officer / Email
• Tiffini Grimes - Deputy Athletics Director / Senior Woman Administrator / Email
• Tim House - Exec. Senior Assoc. Athletics Director / Associate Vice President for Development / Email
• Tom Mitchell - Senior Assoc. Athletics Director – Compliance / Email
• Patrick Crawford - Assoc. Athletics Director - Strategic Communications / Email
• Peyton Stovall - Assoc. Athletics Director - Student-Athlete Development / Email
• Jahvae “Jay” Giddens – Director of NIL Engagement / Email